Whether blogging, or just posting on social media, content is crucial for your brand to make an impact on your audience. Communications experts have realized this therefore invest on content marketing.
What is Content Marketing?
This is when you create your brand presence online through engaging and informative content. This could be through videos, blogs, or social media posts. You don’t necessarily sell your product or service directly but your content stimulates interest in your products or services.
So what does it entail to post online?
With advancement in technology anybody can access information at anytime therefore it is important that you strategize and importantly invest time. Keep your message simple and memorable. It also needs to reach the intended target audience for it to be effective.
Here is a checklist before posting your content.
1) Research. Research. Research.
If you are to capture and present what your niche market needs at a particular time then research is basic. Therefore:
a) Research on your target audience.
Get to know your target audience; who they are and what they consume. The social media networks they use and the different platforms they engage with.
Get to know what they do. Understand their priorities. This will enable you to tailor your content to suit their needs.
Get to know and understand their schedules. This will enable you to know when they would be receptive to your content and more likely to consume your content.
The type of content and approach falls in to place if you know your target audiences demographics, priorities, education, and daily schedules because this will enable you to know and understand specifically who you are talking to.
b) Research on your content
In order to have an impact on your target audience then a deep knowledge and understanding of your content will be an added advantage. This can be achieved by doing thorough research on a topic. This will also give you an edge over your competitors; research will enable you to know if there are any gaps that exist and how to approach them.
Being authoritative in your content will enable your target audience identify with you. This can be achieved through getting facts or figures that support your content.
2) Lay out your goals
Goals are a map work on where you need to start, your route and the direction to follow. Write down what you intent to achieve with your content. Write both short and long term goals. Goals will enable you to schedule on what to prioritize and when.
They will enable you to keep in check and be able to monitor and measure your progress.
3) Do Networking
Interact with your peers; this will enable you to know of opportunities that arise within your field and help you plan on how to tap into that avenue.
This will also enable you to build your reputation as credible and knowledgeable.
One needs to identify platforms targeting the same audience and develop relationships. You need to network whether it’s on blogging sites, email groups or social media platforms. This will also enable you to keep in touch by extension with your target audience.
4) Interact with your Target audience.
This could be done through different platforms; twitter, Instagram, Facebook, Google plus, Pinterest or even emails. This can be through replying their mails, taking time to answer their tweets or simply acknowledging them. This will create a rapport even before you release your content and in return grant you access to their circles.
These processes will enable you to draw a road map of the path that you need to follow and to understand the audience that you are targeting and know what is important to them. Also understand the approach to use to ensure maximum reach.