When it comes to branding large organizations with deep pockets utilize all media platforms to create visibility of their brand. This leaves the young and simple brands struggling to market their brands. COVID-19 has negatively impacted a lot of brands, many of them to struggling to stay afloat with less budget allocation for branding. For Mural artists the pandemic has seen them thrive and thrust to the forefront in the midst of this crisis. Organizations, communities, and individuals are reaching out to them to convey messages of hope, health, social injustices during this pandemic period, and on messages on directives given by the Ministry of Health through their work. Through the last 2 decades murals continue to be viable and innovative form of public art. Murals date back to 30,000 BC with the largest number of painting from Egyptian tombs in 3150BC, Pompeii in 100BC-AD79 and Minoan places 1700-1600BC. Since this period murals have evolved, other methods of crafting murals developed, and people now appreciate murals more. Simply put murals constantly communicate the message which makes it an effective way of communicating. They also affect the attitudes of the people passing by which ensures that the message and information is driven home long after it has been painted. During this period of the pandemic mural artists have taken this opportunity to show case their mastery in this art and to express themselves. Define your Key Competency When people or potential clients reach out on your social platforms they need to be able to establish what you are all about in a glance. As an artist you need to clearly state what you are about, what you offer and what you can deliver. First thing when you get to Mutua Arts page is the description of what he has to offer and what his key competency is - from a glance you can tell he is a pencil and a graffiti artist. Use Different Channels to Highlight your Work As an upcoming or starter artist you might not have the deep pockets to showcase your work but the use of available and free platforms is a great avenue to display your work, making it easily accessible to potential clients. Use of social media platforms such as Instagram, YouTube,Twitter, Pinterest, and Facebook enables you to reach a bigger percentage of audience and potential clients without much financial strain. Mutua Arts has been able to make use of Instagram and Facebook pages to show case his work making it easy to get referrals to potential clients. Be Consistent Ensure that you keep your brand alive. Keep engaging with your audience and developing your brand. This makes it easy for your audience to identify your work and also be able to interact with your brand. The easiest way is to develop a consistent brand and image across all your platforms, this gives your brand the same look and feel. Sometimes you need to take an opportunity or a circumstance that life throws at you; youth are taking this opportunity to use their platforms to show case their talents and work. The pandemic has created an avenue to highlight their personal brands, their art and what they are about. What opportunity has this pandemic created in regards to creating visibility and showcasing your brand?
0 Comments
Leave a Reply. |
AuthorMary Ndulili Categories
All
This website uses marketing and tracking technologies. Opting out of this will opt you out of all cookies, except for those needed to run the website. Note that some products may not work as well without tracking cookies. Opt Out of Cookies |