your brand AMBASSADORS are employees
Without a proper strategic communication plan, communication from any position in the organization is bound to fail; from the managers to the subordinates. A great strategy involves setting goals and objectives which will be executed by the people who are in constant contact with your brand. These are your employees. Therefore communication starts from within the organization then works its way out to the public; your employees need to understand your vision, then what they are working towards in order to effectively communicate these aspects to the public. Therefore for any organization to achieve effective communication then employees need to play a major role. Organizations need proper and effective ways of communicating to its employees; because lack of communication means it has lost its core function.
Communication creates a deeper understanding of the brand among employees; because if they do not understand then they break the bridge between the organization and the public. Employees who have positive relationships (high levels of commitment) with their organizations help develop positive relationships with customers and clients. Interaction and communication to employees is critical to the overall functioning of an organization.
Management must be clear in communicating the vision, mission, goals and objectives of the company, both overall and at the departmental level. Each employee needs to understand their role in the vision of the organization. Communication of goals and the objectives of the organization enables each employee to know and understand their role and place in the vision of the organization. This helps the employees to stay positive and productive.
Communication creates a higher level of performance because it causes strong relationships and trust. Both the managers and the employees should be able to provide information and seek information. Work cannot be carried out efficiently if there are communication barriers between the employees or between the employees and the managers.
Increasing engagement through communication is critical for any organization. Communication means that employees feel like they’re part of the team, that they are part of the greater vision, and this brings out their unique strengths which in turn they bring to the work place.
Communication will enable feedback. Feedback is critical in order to establish if indeed the organization is actually communicating and if the message is reaching the right target audience. So when the staff are kept in the loop; the goals, values, and concerns out in the open, they feel that they can give their feedback and therefore the staff stay engaged and in turn translate this to success of the team.
Lack of effective communication causes most problems in organizations. Thus, the process of communication employees and organizations are interlinked, whereby without communication, an organization cannot attain its mission, vision, goals and its objectives.
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