Whether blogging, updating your website or just posting on social media platforms, content is crucial for an impact on your audience and to also make your brand or blog stand out. The question is, how do you ensure that it stands out?
Content marketing is the way to go. So, what is Content Marketing? Content marketing is creating your brand presence online through engaging and informative content. You don’t necessarily sell your product or service directly but your content stimulates interest in your products or services. This could be through videos, blogs or social media posts.
So what does it entail to post online?
With advancement in technology anybody can access information at anytime therefore it is important that you strategize (understand your vision, develop your goals and have key objectives), Importantly invest time. Keep your message simple and memorable. It also needs to reach the intended target audience for it to be effective, therefore know and define your key audience. We have established that content is key, here is a checklist before posting your content. "The type of content and approach falls in to place if you know your target audiences demographics, priorities, education, and daily schedules because this will enable you to know and understand specifically who you are talking to."
1) Research. Research. Research.
If you are to capture and present what your niche market needs at a particular time then research is basic. Therefore: a) Research on your target audience. i. Get to know who they are and what they consume; this includes the social media platforms they frequently and how often. ii. Get to know what they do; understand their priorities, this will enable you to tailor your content to suit their needs. iii. Get to know and understand their schedules; this will enable you to know when they would be receptive and more likely to consume your content. The type of content and approach falls in to place if you know your target audiences demographics, priorities, education, and daily schedules because this will enable you to know and understand specifically who you are talking to. "Being authoritative in your content will enable your target audience identify with you. This can be achieved through getting facts or figures that support your content."
b) Research on your content
In order to have an impact on your target audience then a deep knowledge and understanding of your content will be an added advantage. Do a thorough research on the topic you tackle. Proper research on the topic will give you an edge over your competitors; it will enable you to know if there are any gaps that exist and how to address them. Being authoritative in your content will enable your target audience identify with you. This can be achieved through getting facts or figures that support your content. 2. Lay out your goals Goals are a map work on where you need to start, your route and the direction to follow. Write both short and long term goals; this is what you intent to achieve with your content. This will enable you to schedule on what and when to prioritize and also enable you to keep in check, monitor and measure your progress.
3) Do Networking
Identify platforms targeting the same audience and develop relationships. Platforms like blogging sites, Pinterest groups, email groups or social media platforms. This by extension will enable you to keep in touch with your target audience. Interact with your peers; this will enable you to know of opportunities that arise within your field and help you plan on how to tap into that avenue. Networking will also enable you to build your reputation as credible and knowledgeable. 4) Interact with your Target audience. This could be done through different platforms; twitter, Instagram, Facebook, Google plus, Pinterest or even emails. This can be through replying their mails, taking time to answer their tweets or simply acknowledging them. This will create a rapport even before you release your content and in return grant you access to their circles. These processes will enable you to draw a road map of the path that you need to follow and to understand the audience that you are targeting and know what is important to them. Also understand the approach to use to ensure maximum reach. If you just checked on all of them, you are ready to go live. Publish.
5 Comments
Kathryn
5/18/2020 07:13:15 pm
Great tips! I definitely need to make a goals list - it’s been too long!
Reply
blair villanueva
5/20/2020 01:37:14 am
These are great tips on posting content online. Though I admit that I am guilty of not following these rules, and just being spontaneous.
Reply
Leave a Reply. |
AuthorMary Ndulili Categories
All
This website uses marketing and tracking technologies. Opting out of this will opt you out of all cookies, except for those needed to run the website. Note that some products may not work as well without tracking cookies. Opt Out of Cookies |