Simply put digital Marketing is your online advertising efforts through different channels such as search engines, websites, social media, email, and mobile apps.
There are key pointers that you need to concentrate on.
SEO - Search Engine Optimization.
This is the practice of increasing a website organic ranking in search engines. In simple terms these are the methods that one uses in order to increase visibility in search engine result pages these include Google, Yahoo, and Bing among others. So how does it work? Well when you perform a search the order by which the results are displayed, is based on complex algorithms which take a number of factors into consideration (we will talk all about these factors another time). If you are running a website SEO is an important concept because you want your audience to find your brand in the top results. Why, you ask? For starters people tend to trust these search results, secondly it will put your brand way ahead of your competitors and thirdly it will increase traffic to your site through different social platforms simply because people that identify your site from these search engines will tend to share it on different platforms.
Conversion
SEO brings traffic but traffic means nothing if it doesn’t convert to business for your brand. So let’s talk about conversion for your website; please note the meaning of conversion is unique for different sites. How you ask? Isn’t conversion just that? Well, let me explain, conversion goes hand in hand with your brand goals. You need to identify what conversion translates to for your brand; that is what is your goal? There are different goals for different sites example it could be increased subscribers or even page views or a purchase or it could be clicks to certain links. So the first thing- the critical thing is to define goals for your site. After you define your goals how do you ensure that you achieve conversions on your site: Firstly use the perfect call to actions like free consultations and free checklists. Avoid “download”, “accept” as a call to action. BUT do a test of different call to action buttons and see which ones your audience respond to. Secondly create great content. Vary the types of content – do video, audio or just visuals. Great content will have traffic streaming to your site, it will get people subscribing to your site or to your channel. Know what your target audience needs then tackle that. Thirdly make sure your site is fast enough and user friendly. Use the best lay out so that your traffic can be easily converted in to business.
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