You have to give props to this quote by William Arruda (Personal Branding Guru) “Personal Branding is not about you. It’s about putting your stamp on the value you deliver to others.” I can’t emphasize this enough ‘creating a personal brand is not about you, it’s solely about what value you deliver!’ This the sum of experience that people expect and will get by interacting with your brand.
In building your personal brand you firstly need to identify what you want it to be centered on. Key questions you can ask yourself are what you are good at? What is it that you aspire to achieve? What are you passionate about?
"Share valuable content, this builds your audience confidence in your expertise."
After you identify that then you need to establish what makes you stand out. What is your niche? What makes you stand out from the rest of the experts in your category? That unique value that you bring to the table. Your passion, strengths values and skills combined is what will make you stand out. Tap in to that.
Then you need to create a profile across all social media platform. Firstly choose the platform that your niche audience identify with. If they are several platforms ensure that this profile is consistent throughout the platforms. Remember your posts should be aligned to the niche market that you are targeting.
Ensure that there is consistency in your brand interaction with your niche market. Ensure you keep up to what is happening in your field of expertise. You can ensure you are up to date my networking and interacting with the other experts in your field. Then ensure you keep your target audience engaged. Share valuable content, this builds your audience confidence in your expertise.
Ensure that your day to day persona reflects your online personality. How people see you and what they associate with you should be consistent with your brand message. Remember this should be guided by the goal that you have set up for your brand. What is it that you want people to associate with you? How are you developing your field of expertise?
People will trust your brand if they feel connected to you; this will ensure that even if you are not engaging them they still feel connected to your brand.
“Your brand is what people say about you when you’re not in the room.”-Jeff Bezos, Founder of Amazon
Ensure that your brand is both beneficial to your career as well as your niche market and as well as your networks. Ensure that you keep your brand fresh. Keep reading researching and interacting with your networks to ensure that you remain relevant to your niche market.
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